“Privacy is dead” writes Michael Hyatt. He wrote these prophetic words a year before Mr. Snowdon told the world about the NSA snooping program. Mr. Hyatt’s point is that it is no longer realistically possible to be engaged in commerce and have privacy on the internet.
The thing to do, instead, is to create your own platform. You can then use that platform to broadcast the image a content you want to create. Your good content will chase out any bad content, or at least give it a context or a counter-story.
Content is king these days. Consumers, whether shopping for goods or for services, have begun to expect it. Consumers want relationships. Consumers want to know with whom they are doing business. Consumers want to know that you know your stuff. Consumers want to do business with people who are putting it out there. Today, more than ever, it is about engagement.
Content is easier than ever to create and publish. Because content is easier than ever to create and publish, content is also harder than ever to get heard. Content is often lost in the great waves of content being created.
Platform is an excellent, easy to read book about how to build a platform for your content, so that you can be heard.
Platform has short, easy to understand chapters that cover building a platform from the ground up. It teaches many practical things. Almost every time I read a chapter, I took the book to my computer and made changes to my content pages.
If you are interested in doing business through the internet, and would like to understand more about the practical side of twitter, blogging, speaking and the like, then I highly recommend this book.
I thoroughly enjoyed it and found it very useful.
Let me know what you think, when you read it!